Among the marketers surveyed in our State of Content Report, integrating technology tools into a more connected digital ecosystem was rated as the most popular strategy for creating cost efficiencies. This is not surprising: consolidating marketing systems brings a myriad of benefits &#; from faster delivery of content and better collaboration, to all the process efficiencies unleashed by automating tasks across the content lifecycle.
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Integrating MRM (Marketing Resource Management) and DAM systems (Digital Asset Management) is one such area where huge benefits can be unlocked for marketing teams &#; particularly in the areas of content creation and project management. Before we dive into the benefits, let&#;s first start with the basics: a definition of marketing resource management.
In a nutshell, a marketing resource management platform helps to maximize the full potential of your marketing tools and resources, and ultimately improve overall marketing operations. MRM allows organizations to streamline, automate, and measure marketing operations so they can increase productivity, reduce time to market, and grow revenue faster. Companies of all sizes operating in every industry use marketing resource management to become better, faster, and more cost-efficient with their marketing.
Side note: Project management software shares a lot of similarities in functionality and usage with MRM, albeit with subtle differences. See here for our definition of creative project management.
There are a lot of overlaps between MRM and DAM software &#; both tools play a critical role in content creation, approval, and distribution processes. After all, DAM operates as the content engine driving efficiencies at every stage of the content lifecycle to help organizations create exceptional content experiences (for the uninitiated, watch our DAM explainer video: What can DAM do for you?).
Integrating DAM with MRM systems (and similarly with Project Management) allows project managers and marketers to collaborate more effectively across the content lifecycle along with a whole host of other benefits &#; five of which we&#;ll outline below.
As mentioned above, MRM tools are all about consolidating marketing operations and all it entails: project and content workflows, budgeting, campaign planning, and digital assets. The end benefits include getting teams and processes centralized in one system to help speed up campaign and content production, eliminate team siloes, and prevent process bottlenecks.
By integrating MRM with DAM software, digital assets and marketing materials can also be seamlessly delivered from the MRM to the DAM when they&#;re finalized and ready to be used externally. That way, teams can always find and use the latest, brand-approved assets when they&#;re ready to be used.
Integration brings automation and its various benefits &#; including (but not limited to):
Less time spent uploading/downloading assets between systems
Reducing the need to manually audit and update files
Streamlining the delivery of creative files across the content lifecycle
Much of the time spent creating content is allocated to mundane administrative tasks that take time away from what matters, lengthening time-to-market. By integrating MRM and DAM, marketing teams can benefit from one unified workflow that automatically pushes (and updates) assets across the content lifecycle, shortening the overall time spent from ideation to publication.
Particularly in today&#;s economy, maximizing the value of your content is vital &#; from production costs to the efficiency of internal workflows. A DAM x MRM integration gives organizations better visibility into budgeting costs and allocation on any given marketing campaign.
Budgeting and financial management modules help prevent runaway costs that exceed budgets, easily track high-performing content and campaigns to reinvest in, and ultimately manage marketing spend better.
See how Bynder Analytics helps you track the performance of content across channels for better ROI, so your organization can make decisions based on facts, not guesswork.
Minimizing unnecessary expenses is a key priority for most organizations surveyed in our State of Content Report. This is especially true among CMOs, with 94% of those in tech companies and a remarkable 100% in consumer brands planning to consolidate technology systems and/or become less reliant on external agencies this year.
For organizations relying on agencies for content creation, DAM and MRM can bridge some of the gaps that agencies often plug. How? With a DAM platform, companies can consolidate and manage assets and campaign resources in one place, while the MRM integrations help to streamline workflows and the production process.
This makes it easier to identify where potential asset reuse can occur, more effectively manage stakeholder time, and pinpoint areas where resources can be brought in-house instead of outsourcing.
The value of consolidating digital assets and project workflows in one platform cannot be overstated. Teams can find, access, and interact with creative assets directly in any given workflow, and streamline how information is passed between stakeholders &#; without having to manually switch between systems.
Enriching collaborative workflows during the iteration stage with assets directly from the DAM can not only help you bring your ideas to life, but also ensure brand principles are adhered to by all stakeholders throughout the content lifecycle. What&#;s more, sign-off processes and asset approvals are accelerated for faster publishing.
If you&#;re looking to implement a DAM x MRM solution at your company, you&#;re in the right place. Bynder&#;s DAM platform integrates with today&#;s biggest Marketing Resource Management providers &#; including monday.com, Wrike, Trello, and Creative Force.
MRM integrations [with DAM] are extremely important to help improve communication and collaboration between teams, and bring everything together into a central repository for brand consistency. It will help to increase speed of execution and allow marketing teams to focus on producing higher-quality work faster.Warren Daniels
Likewise, the Bynder platform also offers built-in project management capabilities with Asset Workflow and Content Workflow. Creative Workflow helps your team streamline requests, reviews, and approvals across the content lifecycle for better creative and faster results.
Content Workflow is the ultimate collaborative solution that reduces production time, facilitates structured content at scale, and grants you the freedom to harness the power of generative AI&#;all while ensuring a secure and organized approach tailored to your needs.
Bynder is used by more than 1.7M users across organizations, including Spotify, Puma, Five Guys, and Icelandair. To join the DAM revolution, book a demo with one of our experts today and they&#;ll be happy to walk you through the platform and answer any questions you may have.
Dams serve a variety of functions and provide numerous benefits to local areas and industry. They are primarily used to store water, control flooding and generate electricity. Many dams serve to store water to function as standing lakes. In general, dams provide various advantages for communities but still other disadvantages.
In general, dams are important structures that are constructed for the purpose of water storage. The water held by dams, generally from a channel, can later be used for generating electricity and used for irrigation purposes. Dams are also critical in flood control.
How Are Dams Constructed?
One of the most well known dams, Hoover Dam, was constructed to provide irrigation water to local communities as well as to control floods and generate hydroelectricity. The federal government authorized construction of Hoover Dam, which spans 30 miles across the Nevada-Arizona border. Its large structure depicts the various advantages that dams have for local areas.
A dam is a structure commonly built across a river or stream to create a large reservoir behind it. There are various types of dam spillways and operational dam gates that help control the flow of water.
With dam engineering there are different categories to consider for construction including structural type, usage and materials required. Construction of dams is complex. Dam projects require substantial labor, materials, and other resources. Knowing how dams work can provide clarity to how they&#;re constructed. Steps take to build dams include:
For more dam construction companiesinformation, please contact us. We will provide professional answers.
Building up an area to help divert water in order to properly create structure. Engineers usually implement tunneling systems to help in diverting water from existing rivers.
Creating a foundation is the next step in construction of dams.
Cofferdams
are one type of dam that can help in the layout of the structure.
Assembling the overall structure of the dam is next. During this process, dam construction contractors ensure there is no loose rock on the riverbed, then work to build a plinth. This keeps water from leaking from the ledges of the dam. Majority of dams use reinforcements with concrete steel to protect against water flow.
Once a dam has been fully constructed, dam contractors will fill the reservoir. During this process, testing of flood gates is critical.
Advantages of Dams
Dams are advantageous in many ways. In engineering, dams function to store vast amounts of water in flooding and even for recreational purposes.
Many other factors to consider when weighing the advantages of dams include: improved health and life by supplying clean water, improved quality of sanitation, increased food (crop & fish) production, irrigation supply, protection of lives and goods from flooding, generation of electricity, tailings of mines and controlling the debris as well as the recreation and environmental benefits of the reservoirs.
Why Are Dams Advantageous?
As a water source, dams have many advantages and applications. The application of dams can include cooking, cleaning, bathing, washing, drinking water, farming and for other cultivation purposes.
When there&#;s excess flow of water, dams help by storing water in reservoirs. Dams also function to release water during times of low flow when natural streams are inadequate to meet demands. All purposes are kept in mind when constructing dams. Some functions of dams can include:
Irrigation
Dams help crops and plants through evapotranspiration. With large quantities of water stored in dams, they can be easily used for irrigation. This helps communities plan farming and nurturing crops accordingly, further enhancing food supply.
Some examples of dams used for irrigation include Burrinjuck Dam in Australia.
Drinking Water
A portion of water storage in dams and reservoirs is supplied for drinking, municipal and industrial purposes. After water treatment, it can be used for drinking. This can help ensure that people are drinking pure water, preventing diseases like cholera.
An example dam used for drinking water supply is also in Australia known as Warragamba.
Electrical Generation
One of the staples of dams and major industry advantages is dam usage in hydropower and electrical generation. There are several environmental advantages of hydroelectric power including its flexibility, affordability, and the perks of being a renewable resource.
Once constructed, a dam can generate constant electricity. There&#;s no fuel requirements to produce this electricity. Dams used in hydropower also last longer than thermal power plants. The resource is renewable given that it can be used repeatedly downstream for power generation. Hydropower can be stored or diverted and is one of the most eco-friendly means of producing power. One example of this is the 103,800 megawatts of electricity produced by dams in the United States alone. Itaipu Dam is a hydropower site in Brazil with one of the world&#;s largest productions of power.
Use In Flood Control
As mentioned previously, during flood seasons, dams can be used to control the flow of water by either reducing floods to help manage wash aways. It can also reduce congestion of water.
In the United States, flood zones in Tennessee, southern Ohio, and the lower Mississippi Rivers are controlled by Tennessee Valley Authority dams.
Water Storage
Reservoirs have many beneficial features including the most pronounced of being a source of water storage. Upstream water ponds can be used for fish farms, further reducing damage to fish habitats during dam construction.
Environmentally Friendly
One of the major advantages of dams is their eco-friendly features. Because dams use a renewable resource, they help to reduce emissions of greenhouse gasses like carbon dioxide. Additionally, tailing dams help protect the environment from toxic mining wastes.
Recreational Purposes
Dams can also serve as a recreational activity. Several dams throughout the United States are known to provide an area for boating, skiing, campaign, picnics, and boat launches.
Dam Construction with Gracon LLC
Dams are classified according to the type of construction material being used, the slope or cross-section of the dam, and the way the dam resists the forces of the water pressure behind it, the means used for controlling seepage, and what the dam&#;s purpose may be. There are various types of dams to consider and the advantages of each.
Gracon LLC are dam experts in construction, maintenance and rehabilitation. We work to ensure that each dam project is given the opportunity to capitalize on the advantages of dams listed above, plus numerous others. For more information on our dam construction and processes contact us today.
For more information, please visit flow control gate.