The vast majority of businesses in today&#;s world are turning to digital solutions. Digital collateral such as logos, PDFs, images, and much more can be a hassle to organize within any organization, big or small. Luckily, there&#;s a solution to keeping these digital assets organized and manageable. The key is Digital Asset Management (DAM).
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What is DAM software? Who uses it? What size of a company does it benefit?
Keep reading as we investigate these questions further.
A digital asset management (DAM) system helps bring order to the chaos of digital assets by organizing them into one central location. A DAM platform has the ability to store, share, and manage all types of digital content from any device at any time anywhere.
This can include files such as images, videos, audio files, animations, presentations, documentation, and any other multimedia or digital content. DAM software adds various features that make it easier and more automatic to keep your library of digital content organized.
Teams that frequently work with digital assets often build extensive catalogs of content that may need to be periodically accessed, often by people other than the content originators. If that catalog is not well organized, the team&#;s productivity can be seriously harmed. This can also cause a lot of frustration. DAM software makes working with digital assets easier than ever.
A digital asset is any item that can be digitally stored. As mentioned above, digital assets can include anything from video, music, photos, documents, powerpoints, PDFs, and other media that may be used by anyone who has permission to access them.
In an organizational setting, every department uses or accesses digital assets to some degree. Marketing teams will create and collaborate on ads, social media posts, videos, and campaigns. Business operations and service teams will create documents such as process documentation, blueprints, and workflow diagrams. Additionally, if you&#;re working with a network of suppliers, you might produce images and content for them to use on their own websites or allow them to have access to certain assets on-demand.
In the end, every department will have some kind of relationship with digital assets&#;whether they&#;re marketing materials, customer service tools, or sales collateral.
Every DAM solution works slightly differently. However, they all work on a similar basic principle. The digital asset management software stores all of the digital assets in a centralized library. Additionally, every file has associated metadata such as the file type, size, resolution, and description. Users can search the library to easily find files. It is like a special computer file system made specifically for the shared use of digital assets.
DAM software may have special organizational features beyond the metadata. For example, with MarcomGather, you can organize your files into collections. They can also be tagged to help the system know what the content of the file is. Better yet, artificial intelligence automatically suggests tags for each asset, helping to speed up the upload pipeline.
Software for larger teams can also help with common digital asset workflows. For example, Marcom Portal can have approval processes to ensure that every file used is on-brand. Rules can also be set for expiring certain assets when they become deprecated. In short, DAM software gives you the tools you need to be more organized as a team.
In the past, organizations relied on internal servers for digital asset management. These were not the best days of DAM. Most internal servers were overcrowded, bulky, and disorganized. Also, one could only access the server from inside the office. Working from home was practically impossible those days.
Thanks to DAM software, employees can enjoy the convenience of accessing all their files at any time from anywhere. Digital asset management software makes this possible by keeping everything in a central, cloud-based server that staff can access depending on the permission levels set.
A DAM software not only guarantees a foolproof asset archiving and backup strategy, but also lets you monitor how each asset is being used.
Companies that are forward-thinking and strive for organization and collaboration use DAM software. Research shows that marketers spend over 60% of their time retrieving information or restructuring lost assets and other low-value tasks.
DAM software helps you get the most out of the different departments and teams. Since it streamlines your digital asset management, your employees no longer waste time sifting through assets, which allows them to be more productive.
Below are some of the industries that use DAM software and how it&#;s solving their challenges:
A strong visual presence is essential for higher education institutions to facilitate student engagement, funding, and drive recruitment. Universities and colleges have large amounts of digital assets from multiple channels and teams, and effectively managing them can be challenging.
However, with DAM, students and staff, whether on or off-campus, can access, download, and share files, improving the much-needed cross-campus consistency.
Real estate and construction are visual industries. Virtual tours, property photos, and content templates are used to attract prospects. Teams and agents must be able to access this content easily and at all times. However, this can be a challenge given the large file sizes and complex file types such as 3D models popular in the industry.
With DAM software, real estate and construction companies can store all of their digital assets in a central location from where they can easily distribute sales content to the staff across the organization.
Manufacturing companies rely on their distributors and retailers to provide accurate information about their products to their consumers. But how do they ensure that their distributors access their most recent product details, photos, and collateral?
Enter DAM.
With a DAM system, manufacturers can create a one-stop library where all their partners can access all the information they need. They can search by product ID, SKU, and more, making the process as easy as possible.
The competition in this industry is very high, and to survive, agencies must stand out as the best partner for clients. Clients look for agencies that provide easier access to final projects, have the best communication lines, and guarantee shorter turnaround times.
With a DAM, agencies can improve the creative production process between them and their clients and offer a point of access where clients can find their completed projects.
Companies in the technology industry must engage with clients across several relevant digital channels to stand out in this highly competitive industry. This is virtually impossible if their departments and offices are siloed.
DAM software helps them align their content by building a central source where departments can access the content, brand assets, and templates crucial for creating and sharing on-brand material.
For retail and eCommerce businesses, engaging content and high-quality product photos are a must to entice customers to click that &#;add to cart&#; button. However, as they expand and increase volume, they may face a challenge streamlining and managing content creation.
Retailers can use digital asset management to efficiently oversee the creation and distribution of their brand materials between teams, partners, and departments. Whether it is in-store signage or eCommerce, DAM ensures consistency on every channel.
For most non-profits, employees perform their duties off-site. Unfortunately, too much time goes to managing marketing material across different hard drives and PCs. But with DAM, employees or volunteers can access the assets from a central point regardless of where they are working from- ultimately allowing your content to go further.
By integrating a DAM solution within a non-profit, remote teams can organize marketing content by campaign name, region, years, etc. This allows employees and volunteers to find and re-use content, visuals, and media easily. This organized library of content helps grow its lifespan and maximizes its overall effectiveness.
Franchises need their franchisees to access their on-brand materials almost instantly. DAM enables the admin to place control and permissions on each item in the system, ensuring the franchisees can access the latest collaterals relevant to their location.
Additionally, a franchisee can use a DAM solution to communicate with their store, restaurant, or other business. If a franchisee notices that revenue is meager towards the end of the month, they would send out a promotional offer to entice more customers before closing out the month. Without a DAM solution, it would be typical for franchisees to create their own promotions that might be off-brand or out of line with the original offer.
The DAM solution would help franchisees find pre-approved promotions, templates, or assets that can help attract additional customers while staying within brand guidelines.
Governments cannot risk their private digital files being accessed by unauthorized audiences. With a DAM, a government institution can have a greater focus on security and permission structure that guarantees the safety of their digital assets. In addition to organization management, a DAM solution built on secure cloud platforms offers top-notch security.
Your digital asset management software can help your team work smarter than ever. These are a few of the core benefits of DAM:
In the current digital world, digital asset management software is a must-have for any company. DAM software enables you to maintain an organized digital capital, updated file versions, and consistent collateral across channels and departments.
It organizes the assets for central access, whether from home or office, and relieves the load on your servers. A DAM software allows your company to control and protect digital assets efficiently.
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Efficiency is everything when it comes to business, and with a DAM solution, companies have the power to make their asset management as efficient as possible. As a result, your team can execute initiatives faster- saving you time and resources.
Dams serve a variety of functions and provide numerous benefits to local areas and industry. They are primarily used to store water, control flooding and generate electricity. Many dams serve to store water to function as standing lakes. In general, dams provide various advantages for communities but still other disadvantages.
In general, dams are important structures that are constructed for the purpose of water storage. The water held by dams, generally from a channel, can later be used for generating electricity and used for irrigation purposes. Dams are also critical in flood control.
How Are Dams Constructed?
One of the most well known dams, Hoover Dam, was constructed to provide irrigation water to local communities as well as to control floods and generate hydroelectricity. The federal government authorized construction of Hoover Dam, which spans 30 miles across the Nevada-Arizona border. Its large structure depicts the various advantages that dams have for local areas.
A dam is a structure commonly built across a river or stream to create a large reservoir behind it. There are various types of dam spillways and operational dam gates that help control the flow of water.
With dam engineering there are different categories to consider for construction including structural type, usage and materials required. Construction of dams is complex. Dam projects require substantial labor, materials, and other resources. Knowing how dams work can provide clarity to how they&#;re constructed. Steps take to build dams include:
Building up an area to help divert water in order to properly create structure. Engineers usually implement tunneling systems to help in diverting water from existing rivers.
Creating a foundation is the next step in construction of dams.
Cofferdams
are one type of dam that can help in the layout of the structure.
Assembling the overall structure of the dam is next. During this process, dam construction contractors ensure there is no loose rock on the riverbed, then work to build a plinth. This keeps water from leaking from the ledges of the dam. Majority of dams use reinforcements with concrete steel to protect against water flow.
Once a dam has been fully constructed, dam contractors will fill the reservoir. During this process, testing of flood gates is critical.
Advantages of Dams
Dams are advantageous in many ways. In engineering, dams function to store vast amounts of water in flooding and even for recreational purposes.
Many other factors to consider when weighing the advantages of dams include: improved health and life by supplying clean water, improved quality of sanitation, increased food (crop & fish) production, irrigation supply, protection of lives and goods from flooding, generation of electricity, tailings of mines and controlling the debris as well as the recreation and environmental benefits of the reservoirs.
Why Are Dams Advantageous?
As a water source, dams have many advantages and applications. The application of dams can include cooking, cleaning, bathing, washing, drinking water, farming and for other cultivation purposes.
When there&#;s excess flow of water, dams help by storing water in reservoirs. Dams also function to release water during times of low flow when natural streams are inadequate to meet demands. All purposes are kept in mind when constructing dams. Some functions of dams can include:
Irrigation
Dams help crops and plants through evapotranspiration. With large quantities of water stored in dams, they can be easily used for irrigation. This helps communities plan farming and nurturing crops accordingly, further enhancing food supply.
Some examples of dams used for irrigation include Burrinjuck Dam in Australia.
Drinking Water
A portion of water storage in dams and reservoirs is supplied for drinking, municipal and industrial purposes. After water treatment, it can be used for drinking. This can help ensure that people are drinking pure water, preventing diseases like cholera.
An example dam used for drinking water supply is also in Australia known as Warragamba.
Electrical Generation
One of the staples of dams and major industry advantages is dam usage in hydropower and electrical generation. There are several environmental advantages of hydroelectric power including its flexibility, affordability, and the perks of being a renewable resource.
Once constructed, a dam can generate constant electricity. There&#;s no fuel requirements to produce this electricity. Dams used in hydropower also last longer than thermal power plants. The resource is renewable given that it can be used repeatedly downstream for power generation. Hydropower can be stored or diverted and is one of the most eco-friendly means of producing power. One example of this is the 103,800 megawatts of electricity produced by dams in the United States alone. Itaipu Dam is a hydropower site in Brazil with one of the world&#;s largest productions of power.
Use In Flood Control
As mentioned previously, during flood seasons, dams can be used to control the flow of water by either reducing floods to help manage wash aways. It can also reduce congestion of water.
In the United States, flood zones in Tennessee, southern Ohio, and the lower Mississippi Rivers are controlled by Tennessee Valley Authority dams.
Water Storage
Reservoirs have many beneficial features including the most pronounced of being a source of water storage. Upstream water ponds can be used for fish farms, further reducing damage to fish habitats during dam construction.
Environmentally Friendly
One of the major advantages of dams is their eco-friendly features. Because dams use a renewable resource, they help to reduce emissions of greenhouse gasses like carbon dioxide. Additionally, tailing dams help protect the environment from toxic mining wastes.
Recreational Purposes
Dams can also serve as a recreational activity. Several dams throughout the United States are known to provide an area for boating, skiing, campaign, picnics, and boat launches.
Dam Construction with Gracon LLC
Dams are classified according to the type of construction material being used, the slope or cross-section of the dam, and the way the dam resists the forces of the water pressure behind it, the means used for controlling seepage, and what the dam&#;s purpose may be. There are various types of dams to consider and the advantages of each.
Gracon LLC are dam experts in construction, maintenance and rehabilitation. We work to ensure that each dam project is given the opportunity to capitalize on the advantages of dams listed above, plus numerous others. For more information on our dam construction and processes contact us today.
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